ADSENSE

Use the Best Software and Tools
Let’s start with the basic design of your site. Don’t take
shortcuts or look for quicker ways to put it together that are
going to ultimately result in a poor site design or bad
content. Being an amateur is no excuse for poor quality.

Do your research. Stay on top of products and software that
will benefit you and your website. After all, if you walk into
a clothing store and all the clothes are hanging from
clotheslines, are you going to buy anything there? What
about if all the clothes are strewn all over the floor? Of
course not. You don’t want your visitors to experience a
similar experience and navigate away after seeing your site.

If you choose, you can use a free template for your site.
However, you want your site to look professional, so look at
some related sites before you decide.
There is also software that can help you design your own
professional site with little or no HTML skills. Programs like
Microsoft FrontPage make it easy. If you aren’t going to hire
someone to do your site, consider using a professional
template or software. Putting your best effort into doing it
without any help is admirable, but if you fail in creating a
good site, your efforts won’t be rewarded with returning
visitors and a high CTR.
Take the time to do it right the first time. If you don’t have
Microsoft FrontPage, you can always use a professional
template. By signing up for an http://www.bravenet.com
membership, you have access to free professional templates
as well as other useful resources.

Websites should have a clear, clean design with the focus
being on the information, product, or service you offer. Put
away those fancy backgrounds because they just distract
from the text.
The content on your site should stand out, not the
background. Any colors you use should be pleasing to the
eye and not clash. Take the time to visit some larger sites
on the Internet for different companies and corporations.
While you may be just one person or a small company, you
should display the same level of professionalism in your
design.
Stick with the traditional light or white background for text.
Other darker colors should be used for side columns and to
dress up the white, not to take over and distract the reader
from what you really want them to notice.
It’s important to remember that you’re bringing the visitor
to your site to read the content, not to be blinded by your
incredible use of color or the beautiful background. So,
focus on the content. Make it visible and make it the focus.
Site Content:
Your site’s content is very important to your search engine
ranking. If you’re an online florist, do not type online florist
repeatedly on your first page with the hopes of tricking the
search engines into giving your site a higher ranking. You’ll
just be banned. However, it’s very important to have
keywords placed in your legitimate text because spiders and
crawlers will pick those up.
Quality content can help you rank higher in the search
engines, but it also keeps visitors coming back. Site traffic
is not only essential to the site itself and the business it
represents, but also to your AdSense CTR. A certain
percentage of your traffic will ultimately click through your
ads. The more traffic you have, the more visitors that will
click through your ads.

Don’t Clutter Pages with Too Much Information

More content on a single page is not better in all cases.
When it comes to how much information you place, there
should be some basic rules in place. Don’t try to jam pack
too much on one page. Different topics should be on
different pages. You shouldn’t have any page so cluttered
with information that it’s hard to read any one thing.
If you have a lot of information that must be put on the
same page, make sure it keeps the readers attention or
gives them a way to easily return to the top, such as with
FAQ pages